Create Artifact — Boo Lab PR

Artifact Type

Live Prep

Prepare for a live interview with a reporter — includes talking points, Q&A, and sound bites.

Recorded Prep

Script and prep for a recorded segment — includes shot plan, scripts, and delivery coaching.

Reporter Response

Draft a response to a reporter inquiry — includes email-ready copy and quote options.

Press Mention

Track and analyze a press mention of your company — includes sentiment and follow-up.

Competitive Mention

Analyze a competitor mention in the press — includes risk assessment and response options.

Competitive Digest

Weekly or periodic digest of competitive press coverage and trends.

Details

Title *

A clear, descriptive title for this artifact.

Event / Interview Date

When the interview, deadline, or event is scheduled.

Due Date

When this artifact needs to be ready.

Outlet

Reporter

Spokesperson

Topic / Angle

Give Boo context about what to research and prepare.

Risk Level

Low

Standard preparation, no special concerns.

Medium

Some sensitive topics, needs careful messaging.

High

High-profile coverage, potential controversy.

Crisis

Active crisis situation, requires legal review.

Regulated

Industry regulation constraints apply.

Public Co.

Public company disclosure rules apply.